plain pixl

Estimated reading time: 2.0 minutes, 4.0 seconds, containing: 412 words

Little intro before I get into the subject

I don't have a big post prepared for today, but since I am determined to post every Saturday on my blog, I started thinking of a small twitter like post concepts, where I can write a short message, and instead of using services like tumbler I want to keep it all focused on my blog.

Why the post name? Because I realize that in our days we want things to be done fast, yesterday if it's possible... so why not deliver a small message that is twitter like (short and to the point) and still give it out there rather than not writing something at all feeling that you need to only write major posts with a lot of substance.

So here you have it :) my first Twitbite post for June 26:

Marketing as a battle tool for our minds

I started reading Al Ries -- Positioning: The Battle for Your Mind and I got a great nugget that I want to share with you concerning the way some companies tend to market products.

Here's my quote from the book:

"Competition was fierce and not alway honest.

It got so bad that one product manager was heard saying:

Wouldn't you know it!

Last year we had nothing to say so we put new and improved on the package.

This year the research team came up with the real improvement and we don't know what to say."

Ending my first twitbite post

This was a great quote for me, because it got me thinking just how far people are willing to make their product more like able and how marketing can and is being used as a method of selling you a product in any way possible instead of selling you a solution for a problem that you might have.

It's also a lesson for me not to try to hype things up if I have nothing to say because you might never know when that will come back and bite you... social marketing is becoming more and more popular and I don't think that you want to risk a relationship with a customer by promoting something that just isn't there.

What about you? Have you ever felt like someone was marketing something to you that wasn't real? That they've said that it's so much better than product x or version y and you could have clearly seen that it was the same thing?